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HOW DO BRAND GUIDES WORK?

What the heck is a brand guide anyway? So here's a situation: You start a business selling frosted healthy donuts online. How do you know...

How An Explainer Video Is Necessary And How Many Topics Should Be In Your Video?

Should you make one content (video/article/post) about a lot of different topics, or should you have minor videos that are focused?

Geico: So Easy a Caveman Can Do it (2004)

"Geico, so easy a caveman can do it" - Commercial #3 (2004). These commercial have been honored by the Madison Avenue Advertising Walk of...

"I'd Like to Buy the World A Coke" (1971) Commercial

I can watch this commercial on repeat. If you want to learn about a #worldclasscompany, the #CocaCola museum in #Atlanta will teach you...

"I'm a Mac, and I'm a PC" Ad Campaign

I was sold. Were you? Apple's, "Get a Mac" (2006-09) campaign is an all time advertising hall of famer. In the 90's, Mac's were getting...

"Kobe Bryant" Nike Commercial 2006

#KobeBryant Nike Commercial 2006 - A #ReBranding Ad People don't remember, but Kobe was hated most of his career, and in 2006, this was...

"Google" Commercial from 2009

I love this one because it highlights how the service works with all the features in one concise story. What I recommend when you make...

"Come Together" Wes Anderson 2016- Ad Campaign

What do you get when #WesAnderson directs #adrianbrody in a #ChristmasCommercial and uses a #JohnLennon song? You get a colorful,...

"Got Milk" (1993) Ad Campaign

The original "Got Milk?" (1993) ad is considered one of best commercials of all time. Why? The marketing agency (Goodby Silverstein &...

Ricktastic Ad Campaign

What a Ricktastic Ad Campaign Who would have thought in 2020, TV show characters would still be used to pitch products? Only Rick and...

My First Successful Marketing Campaign Happened When I was in High School

When I was in high school, I ran for student government for the first time and wanted people to see my "vote for me" posters. The school...

Difference Between A Movie Director and A Producer While Making A Demo/Explainer Or Any Video:

Difference Between Movie Director and A Producer Written By Me, A Producer

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HOW DO BRAND GUIDES WORK?

What the heck is a brand guide anyway? So here's a situation: You start a business selling frosted healthy donuts online. How do you know...