"I'm a Mac, and I'm a PC" Ad Campaign
Updated: Jan 5
I was sold. Were you?
Apple's, "Get a Mac" (2006-09) campaign is an all time advertising hall of famer.
In the 90's, Mac's were getting dominated by the PC. PC was everywhere, all the #Macintosh had was a different colors.
They wanted to show exactly who their customer is and exactly who their customer is not.
Apple hired Justin Long, an actor to help the Mac look young, #creative, and simple, where the PC was to look stiff, overly business like, and full of problems, played by a nerdy guy in a suit.
By humanizing the two different companies with an actual person acting these businesses out, they were able to give the audience a clear definition of who they are.
When I saw this, I was sold.
Did you *also* get your #first Mac when these aired (2006-2009?)