Geico: So Easy a Caveman Can Do it (2004)
"Geico, so easy a caveman can do it" - Commercial #3 (2004).
These commercial have been honored by the Madison Avenue Advertising Walk of Fame.
Geico posses some of the most innovative, entertaining, simple commercials that explain what they do in a memorable way.
One of the earliest slogans, "So easy a caveman can do it" was super popular when it came out.
Imagine if you can have an ad that's so good, people quote it to their friends, share it with others and do the advertising for you?
That takes creativity, self awareness, and having the ability to take big bold swings in a direction.
It also tackled the overly political correctness in a time before it got out of hand.
Another ad that I love of theirs is the 5 second unskippable ad.
If you haven't seen it, you're in for a treat.
If you were to market your company with a bold idea, what idea do you wish you can have the guts to do?
If you need some ideas, feel free to reach out. It would be so easy, a Linkedin status reader can do it.