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Our Written Word

Jun 29, 2022
1 min

HOW DO BRAND GUIDES WORK?

What the heck is a brand guide anyway? So here's a situation: You start a business selling frosted healthy donuts online. How do you know...

Mar 16, 2021
2 min

How An Explainer Video Is Necessary And How Many Topics Should Be In Your Video?

Should you make one content (video/article/post) about a lot of different topics, or should you have minor videos that are focused?

Jan 13, 2021
1 min

Geico: So Easy a Caveman Can Do it (2004)

"Geico, so easy a caveman can do it" - Commercial #3 (2004). These commercial have been honored by the Madison Avenue Advertising Walk of...

Jan 8, 2021
1 min

"I'd Like to Buy the World A Coke" (1971) Commercial

I can watch this commercial on repeat. If you want to learn about a #worldclasscompany, the #CocaCola museum in #Atlanta will teach you...

Jan 7, 2021
1 min

"I'm a Mac, and I'm a PC" Ad Campaign

I was sold. Were you? Apple's, "Get a Mac" (2006-09) campaign is an all time advertising hall of famer. In the 90's, Mac's were getting...

Jan 5, 2021
1 min

"Kobe Bryant" Nike Commercial 2006

#KobeBryant Nike Commercial 2006 - A #ReBranding Ad People don't remember, but Kobe was hated most of his career, and in 2006, this was...

Jan 5, 2021
1 min

"Google" Commercial from 2009

I love this one because it highlights how the service works with all the features in one concise story. What I recommend when you make...

Dec 22, 2020
1 min

"Come Together" Wes Anderson 2016- Ad Campaign

What do you get when #WesAnderson directs #adrianbrody in a #ChristmasCommercial and uses a #JohnLennon song? You get a colorful,...

Dec 15, 2020
1 min

"Got Milk" (1993) Ad Campaign

The original "Got Milk?" (1993) ad is considered one of best commercials of all time. Why? The marketing agency (Goodby Silverstein &...

Dec 15, 2020
1 min

Ricktastic Ad Campaign

What a Ricktastic Ad Campaign Who would have thought in 2020, TV show characters would still be used to pitch products? Only Rick and...

Jul 22, 2020
1 min

My First Successful Marketing Campaign Happened When I was in High School

When I was in high school, I ran for student government for the first time and wanted people to see my "vote for me" posters. The school...

Jul 22, 2020
4 min

Difference Between A Movie Director and A Producer While Making A Demo/Explainer Or Any Video:

Difference Between Movie Director and A Producer Written By Me, A Producer

Andy Mizrahi

Dec 15, 2020
1 min

"Got Milk" (1993) Ad Campaign

The original "Got Milk?" (1993) ad is considered one of best commercials of all time. Why? The marketing agency (Goodby Silverstein &...

Andy Mizrahi

Dec 15, 2020
1 min

Ricktastic Ad Campaign

What a Ricktastic Ad Campaign Who would have thought in 2020, TV show characters would still be used to pitch products? Only Rick and...

Andy Mizrahi

Jul 22, 2020
1 min

My First Successful Marketing Campaign Happened When I was in High School

When I was in high school, I ran for student government for the first time and wanted people to see my "vote for me" posters. The school...

Andy Mizrahi

Jul 22, 2020
4 min

Difference Between A Movie Director and A Producer While Making A Demo/Explainer Or Any Video:

Difference Between Movie Director and A Producer Written By Me, A Producer

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