HOW DO BRAND GUIDES WORK?
What the heck is a brand guide anyway? So here's a situation: You start a business selling frosted healthy donuts online. How do you know...
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Mar 16, 20212 min
How An Explainer Video Is Necessary And How Many Topics Should Be In Your Video?
Should you make one content (video/article/post) about a lot of different topics, or should you have minor videos that are focused?
Jan 13, 20211 min
Geico: So Easy a Caveman Can Do it (2004)
"Geico, so easy a caveman can do it" - Commercial #3 (2004). These commercial have been honored by the Madison Avenue Advertising Walk of...
Jan 8, 20211 min
"I'd Like to Buy the World A Coke" (1971) Commercial
I can watch this commercial on repeat. If you want to learn about a #worldclasscompany, the #CocaCola museum in #Atlanta will teach you...
Jan 7, 20211 min
"I'm a Mac, and I'm a PC" Ad Campaign
I was sold. Were you? Apple's, "Get a Mac" (2006-09) campaign is an all time advertising hall of famer. In the 90's, Mac's were getting...
Jan 5, 20211 min
"Kobe Bryant" Nike Commercial 2006
#KobeBryant Nike Commercial 2006 - A #ReBranding Ad People don't remember, but Kobe was hated most of his career, and in 2006, this was...
